Is It Ethical to Recontextualize Star Trek Canon?

Let me state upfront. I have no problems with a hard reboot, that takes elements of existing Trek Canon, and remixes them. Provided its clear, that yes, its a reboot with a new creative force driving it.

The more I've had time to digest the matter, the more uneasy I've become with what Star Trek: Discovery is doing. It is not simply a clean reboot - Rather, it wants things both ways. To be original, or at least modern, while grafting itself onto existing canon and therefor forcing those who might have issues to shut up, and like it.